Navigating through tight constraints

I’ve included this on the site not because I think it’s the best idea in the world but to demonstrate that I’m comfortable working within tight corporate constraints.

I was only allowed to use royalty free library footage and Shell’s comically limited corporate music library. The idea had to fit within an existing campaign called ‘destination : future’ which used a destination signpost title graphic.

Brief Launch the Shell MyFleet App - an app for small businesses that helps them manage their admin and cashflow.

Insight Small business owners spend far too much of their precious time doing admin.

Solution Remind business owners that they didn’t go into business for the admin.