Brief:   Tell equity traders about Deutsche Bank's algorithmic etrading platform. The campaign has to feature the company logo prominently.

Insight:   Equity traders are a small, hard to reach, cynical, time-poor, macho audience, notoriously hard to impress. The product accesses 'dark pools of liquidity' in the market.

Solution:  A digital media world first in which a stylish liquid representing ‘smart liquidity’ morphs across trade sites from leaderboard to MPU reacting intelligently to the movement of the curser.

Result:  17% engagement, average interaction over 2 minutes. Many financial publishers upgraded their OS and ran it for free. Digital impact award.

Brief:  Awareness campaign for the seamless Triumph Bijou bra which is invisible under a T shirt.

Insight: Showing something that's invisible is a chance to create disruptive media firsts.

Solution: Elle Magazine’s first clear acetate page.

A provocative headline - 'The way only way to see if I'm wearing a bra is to take my top off.' The reader could take off the T shirt because it was printed on the clear acetate page. 

Awarded at Creative Circle

Brief:  Awareness campaign for the seamless Triumph Bijou bra which is invisible under a T shirt.

Solution:  A completely white page. A headline printed in white varnish was just visible enough to intrigue the reader. When held up to light at the right angle the bra shape and a headline could be read - 'The Bijou. It’s even harder to see under a T shirt.’ The sign-off was ‘The Triumph Bijou, the invisible T shirt bra.'

Awarded at Creative Circle

Brief:  Raise the profile of ING International Wholesale Banking offering using their F1 sponsorship. A key component in the brand guidelines is the use of orange brackets.

Insight:  En route to the Belgian Grand Prix all senior international decision makers walk through a long arrivals corridor at Schiphol airport. 

Solution:  Turn the whole arrivals corridor into a F1 starting grid using the brackets as car starting positions. In pole position a headline encourages readers to go visit ingwholesalebanking.com/pitstop, an insight hub which ‘improves business performance in seconds.’