Brief Encourage the British public to start a pension.
Insight People will ignore a message if they don’t see themselves represented.
Idea Britain is a dog loving nation. By featuring working dogs talking about their retirement options we could use a light touch and bypass the expensive minefield of having to represent every section of society.
Brief National brand campaign
Insight Tea has a unique place in British culture. It’s a social lubricant. When a friend comes round you put the kettle on without thinking about it. Workmates bond during tea break.
Idea Different ideologies, opinions, passions, ages, race etc. can find their common ground over a cup of Typhoo. These moments can be personal, humorous, authentic, poignant and tailored for different audiences as Heineken found when they used this idea for their award winning Worlds Apart campaign.
